Why Water?

Y Water™ – a new super drink that combines leading design; playful, recyclable packaging; and low-calorie, organic ingredients specifically formulated to meet the developmental needs of growing children. We have tested, it's well designed (thanks to Yves Behar!), it's fun, it's clever and kid's love it!
Y Water will be at Bubble New York in August and distributed all over the US soon, so stay tuned! www.ywater.us

Once upon a time...

...there was a vintage lover named Ashlyn, and she had a sweet daughter named Olive who had a best friend called Alfie...Ashlyn opened OliveLovesAlfie three years ago and it has become a real shopping-destination. The difference? design classics that evoke a sense of nostalgia. A lot of scandinavian designers, toys that need no batteries, and vintage pieces that are scouted all over the world. A lovingly edited merchandising proves that a small shop in the East End of London can do it in the kids retail world. www.olivelovesalfie.co.uk

Happy Birthday Little Smoocher

There's a cool baby store on Yonge street in Toronto and it just turned one-year last week...! A first year of many accomplishments for Penelope Giaouris, the owner. She draws inspiration from Bubble (bien sur!) but most of all the chic little kids that she sees on her regular trips to NY. Smoochie Baby has the vibe of a New York loft, with clean white cabinets and natural bamboo floors, blending in design room decor products, smart books & toys, clothing and her own Smoochie line. www.smoochiebaby.ca

AVANT PREMIERE...AVANT PREMIERE...AVANT PREMIERE...

New York Magazine is launching KidShop, an exciting shopping day in the heart of the big apple...and guess who they have commissioned to do the vendors selection: Kidding Consulting aka Bubble, the Kids Trade Show! No more frustrated moms who can't make it to Bubble's trade only policy. KidShop will be a one-day shopping experience at the Altman building, Saturday December 6th, with approximately 40 vendors selling merchandise at well discounted prices, just in time for the holiday season. It will be a very Bubble list of participants, such as Egg+Avocado, Flora and Henri, KicoKids, Love, Basq Skin Care, Milk on the Rocks etc...If you'd like to be a vendor: kidshop@bubbletradeshows.com

TERRIFIC!

This is what we call the dream formula : innovative graphics + carefully selected brands + amazing style + sustainability.

Enfant terrible "hopes to become a firm mainstay of understated and quiet elegance in an environment oversaturated with tastelessness and noise". They have our benediction!

Don't lose time and visit www.enfantterribleshop.com

Mini-Me Petit Aime

Another retail treasure just opened in Notting Hill, London: Petit Aime at 34 Ledbury Road. What's new? A retail concept that goes back to the idea of having brand corners, and not mixing it all up. How refreshing! Especially when it is done so beautifully. Bonton, Lucco, Isabel Marrant, Antik Batik.... The common thread is French design, with this little je ne sais quoi.. www.aimelondon.com

Dandy Star likes Batman likes Luella Bartley

Dandy Star, the cool UK kids tee shirt line has teamed up with uber cool women's & accessories designer Luella Bartley to create Batman inspired limited editions. It's a serie of short sleeves and long sleeves tees, with the perfect soft cotton usual of Dandy Star. Sold online www.dandystar.com That's a nice way to tie in the many creative hats of both brands. Skinny jeans anyone?